Saxoncourt is happy to announce new developments regarding its expanding market share in China.
We have entered into an agreement with a listed education technology company in China, East & West International Education (上海東西萬方教育科技股份有限公司). This strategic alliance will help bring Saxoncourt’s education expertise in China’s children’s education market.
As a result of the China’s second child policy, a new baby boom is expected. The education industry is one of the industries which benefit most from this change. There is a huge unmet demand in China’s children’s education market. Based on current projections, China will be short about 110,000 kindergartens by 2021. The Taiwanese education industry is rushing to establish themselves in China’s children’s education market.
Currently, the kindergartens in China are scattered and most are small scale. The top 10 kindergarten brands occupy less than 1% of the total market share. The operating kindergartens vary drastically in terms of its quality and service. High-end kindergartens are so popular that it’s very difficult to get a place. Most are overcrowded. Aiming to seize this opportunity for both the our own benefit and that of a new generation of young learners, Shanghai East & West International Education Technology company chose to form a strategic alliance with Saxoncourt. They look up to the professional English teaching quality from Saxoncourt’s Shane English School, whose many branches worldwide have proven to be successful in this industry for over 40 years. The combination of both parties’ expertise and resources means that Shane English School will continue to thrive and be more successful in the Chinese market.
This cooperation will bring a wave of cheer in China’s high end children education market, as the quality and service from Shane English School will lead the way into a new era for teacher training, big data-service systems, online marketing, and business expansion. It is an exciting time to be in the education industry in China, and we are happy to be working with our new strategic alliance to establish our place in China’s educational future.